About
Our People
At SBC, we believe that our people play various roles in serving the community. We are committed to developing a multicultural, literary arts sector and recognising excellence in literature through our initiatives.
Board of Directors
Ms Claire ChiangChairperson
Ms Claire Chiang is the co-founder and Senior Vice President of Banyan Tree Group and Global Head Learning & Talent Development. She is also the Chairperson of China Business Development, Banyan Tree Management Academy and the Banyan Tree Global Foun
Ms Claire Chiang
ChairpersonMs Claire Chiang is the co-founder and Senior Vice President of Banyan Tree Group and Global Head Learning & Talent Development. She is also the Chairperson of China Business Development, Banyan Tree Management Academy and the Banyan Tree Global Foundation, and is responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries.
With a Master’s degree in Philosophy, Ms Chiang has taught for over 16 years at the National University of Singapore and Hong Kong University.
She is also the founder of Laguna Phuket Kindergarten. Her vision for SILK today is inspired by the need for cross-cultural exchange and a holistic, immersive education that cultivates responsible global citizenry.
Ms Chiang has served two terms as a Nominated Member of Parliament and is the Director and Non-Executive Chairperson of Wildlife Reserves Singapore and the Chairperson of the Wildlife Reserves Singapore Conservation Fund. She sits on the Global Governing Board of the Caux Round Table as Vice-Chair for Asia.
Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,
Mr Chua Hong Koon
Board DirectorChua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books, from children’s books to assessment and reference books, school and higher education textbooks, trade and professional books, also Christian books. Hong Koon served as an Exco member of the Singapore Book Publishers Association for several years. He is currently an executive member of the National Book Development Council of Singapore. He has a Science degree and also a Law degree.
Mr Tan Chee LayBoard Director
Associate Professor Tan Chee Lay received his PhD in Oriental Studies from Cambridge University. A recipient of the Young Artist Award, Singapore Youth Award (Culture and the Arts) and numerous literary awards such as the Singapore literature prize,
Mr Tan Chee Lay
Board DirectorAssociate Professor Tan Chee Lay received his PhD in Oriental Studies from Cambridge University. A recipient of the Young Artist Award, Singapore Youth Award (Culture and the Arts) and numerous literary awards such as the Singapore literature prize, he is currently Deputy Head of Asian Languages and Cultures Academic Group at NIE, NTU, helping to oversee the Chinese, Malay and Tamil Divisions.
A founding member of the multilingual Poetry Festival Singapore and the Singapore Student Bilingual Literary Award, he had been the judge for Cultural Medallion, Golden Point Award, Singapore Book Prize, and SEA Write Award. A prolific writer of various genres, he has published almost 30 books of academic writing, poetry, children’s picture books, short stories, and prose.
Ms Geraldine Teo ZuzarteBoard Director
Geraldine Teo-Zuzarte, holds a PhD in Early Childhood Education and is passionate about the development of children, especially those in their Early Years. A seasoned speaker, she has presented papers in conferences and workshops both locally and int
Ms Geraldine Teo Zuzarte
Board DirectorGeraldine Teo-Zuzarte, holds a PhD in Early Childhood Education and is passionate about the development of children, especially those in their Early Years. A seasoned speaker, she has presented papers in conferences and workshops both locally and internationally.
Having been in the field of Early Childhood Education for over 30 years, Geraldine held multi-portfolios from classroom teaching to faculty appointments to overseeing the professional development of almost 3,000 ECE educators including pioneering a child study centre, which was recognized by ECDA as Outstanding Centre for Teaching and Learning and was awarded Distinction for the Early Childhood Agency Development’s Innovation Award.
Geraldine has deep theoretical and practical knowledge on ECCE and has been called upon to support national initiatives, including being appointed into the first batch of ECDA Fellows. An experienced ECE practitioner and leader, Geraldine has inspired and nurtured many young entrants to the ECCE sector and many young ECCE leaders today were her students.
Ms Priyanka ShahraBoard Director
Priyanka, a social entrepreneur, founded social enterprises One With Earth, Swapaholic, and DinoStaury, advocating for social and environmental consciousness in fashion, education and lifestyle. She serves as a board member and educator across non-pr
Ms Priyanka Shahra
Board DirectorPriyanka, a social entrepreneur, founded social enterprises One With Earth, Swapaholic, and DinoStaury, advocating for social and environmental consciousness in fashion, education and lifestyle. She serves as a board member and educator across non-profit initiatives supporting community welfare. Her passionate work in the realm of sustainable living has provided her the opportunities to speak at institutions, corporates, and initiatives, including TEDx.
SBC Advisory Network
International Advisors
- Andrea Pasion-Flores (Philippines)
- Murti Bunanta (Indonesia)
- Nellie Dato Paduka Haji Sunny (Brunei Darussalam)
- Nury Vittachi (Hong Kong)
- Selina Lee (Malaysia)
- Thant Thaw Kaung (Myanmar)
Singapore Advisors
- Bibi Jan Md Ayyub
- Evelyn Wong
- Felicia Low-Jimenez
- Jennifer Yin
- Kiang-Koh Lai Lin
- Kanagalatha
- Leo Vincent
- Melvin Choo
- Sa'eda Buang
- Tan Chee Lay
- Tan-Ang Soo Buay
- Valerie Cheng
- Wai Yin Pryke
- Yeow Kai Chai
Staff
SBC is made up of many passionate individuals committed to the literary arts.
William PhuanExecutive Director
William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
William Phuan
Executive DirectorWilliam enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Celine ChowHead, Programmes
Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Celine Chow
Head, ProgrammesCeline has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Vasantha DeviAdmin and Finance Senior Manager
Vasantha is SBC's longest-serving employee and a motherly figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Vasantha Devi
Admin and Finance Senior ManagerVasantha is SBC's longest-serving employee and a motherly figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Caroline WanSenior Programmes Manager
Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Caroline Wan
Senior Programmes ManagerCaroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Fransiska Widya ChandraProgrammes Manager
An eager reader, Fransiska is stoked to be on the other side of things to experience how this industry works. She feels most in her element cosy in a corner of a quiet coffee joint reading her book of choice.
Fransiska Widya Chandra
Programmes ManagerAn eager reader, Fransiska is stoked to be on the other side of things to experience how this industry works. She feels most in her element cosy in a corner of a quiet coffee joint reading her book of choice.
Sharon LimProgrammes Manager
Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Sharon Lim
Programmes ManagerSharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Ng Wei LinMarketing Manager
Wei Lin is passionate about the power of moments and intersections in the arts. She loves creating spaces and experiences that build community. She also tinkers with jazz piano for her spoilt cats.
Ng Wei Lin
Marketing ManagerWei Lin is passionate about the power of moments and intersections in the arts. She loves creating spaces and experiences that build community. She also tinkers with jazz piano for her spoilt cats.
Tay Imaanhairill DemetriusMarketing Assistant
Demetrius, a final-year Arts Business Management student at Ngee Ann Polytechnic, is passionate about the arts. He is committed to creating and managing enriching experiences in the arts scene.
Tay Imaanhairill Demetrius
Marketing AssistantDemetrius, a final-year Arts Business Management student at Ngee Ann Polytechnic, is passionate about the arts. He is committed to creating and managing enriching experiences in the arts scene.
Liew Wei Ling Programmes Assistant
Wei Ling is excited to contribute to the promotion of the literary arts and provide support to the myriad talents in the industry. She has a soft spot for children's illustrated books and would love to live in the gentle worlds built within them.
Liew Wei Ling
Programmes AssistantWei Ling is excited to contribute to the promotion of the literary arts and provide support to the myriad talents in the industry. She has a soft spot for children's illustrated books and would love to live in the gentle worlds built within them.
Joelle ChiaProgrammes Assistant
Captivated by all things atmospheric and whimsical, Joelle's bookshelf has been steadily growing ever since the impactful encounter with Mary Shelley's Frankenstein. Her favourite book genres include magical realism and gothic romance.
Joelle Chia
Programmes AssistantCaptivated by all things atmospheric and whimsical, Joelle's bookshelf has been steadily growing ever since the impactful encounter with Mary Shelley's Frankenstein. Her favourite book genres include magical realism and gothic romance.