About

Our People

At SBC, we believe that our people play various roles in serving the community. We are committed to developing a multicultural, literary arts sector and recognising excellence in literature through our initiatives.

Board of Directors

Ms Claire Chiang
Ms Claire ChiangChairperson
Ms Claire Chiang is the co-founder and Senior Vice President of Banyan Tree Group and Global Head Learning & Talent Development. She is also the Chairperson of China Business Development, Banyan Tree Management Academy and the Banyan Tree Global Foun
Mr Chua Hong Koon
Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,
Mr Tan Chee Lay
Mr Tan Chee LayBoard Director
Associate Professor Tan Chee Lay received his PhD in Oriental Studies from Cambridge University. A recipient of the Young Artist Award, Singapore Youth Award (Culture and the Arts) and numerous literary awards such as the Singapore literature prize,
Ms Geraldine Teo Zuzarte
Ms Geraldine Teo ZuzarteBoard Director
Geraldine Teo-Zuzarte, holds a PhD in Early Childhood Education and is passionate about the development of children, especially those in their Early Years. A seasoned speaker, she has presented papers in conferences and workshops both locally and int
Ms Priyanka Shahra
Ms Priyanka ShahraBoard Director
Priyanka, a social entrepreneur, founded social enterprises One With Earth, Swapaholic, and DinoStaury, advocating for social and environmental consciousness in fashion, education and lifestyle. She serves as a board member and educator across non-pr

SBC Advisory Network

International Advisors

  • Andrea Pasion-Flores (Philippines)
  • Murti Bunanta (Indonesia)
  • Nellie Dato Paduka Haji Sunny (Brunei Darussalam)
  • Nury Vittachi (Hong Kong)
  • Selina Lee (Malaysia)
  • Thant Thaw Kaung (Myanmar)

Singapore Advisors

  • Bibi Jan Md Ayyub
  • Evelyn Wong
  • Felicia Low-Jimenez
  • Jennifer Yin
  • Kiang-Koh Lai Lin
  • Kanagalatha
  • Leo Vincent
  • Melvin Choo
  • Sa'eda Buang
  • Tan Chee Lay
  • Tan-Ang Soo Buay
  • Valerie Cheng
  • Wai Yin Pryke
  • Yeow Kai Chai

Staff

SBC is made up of many passionate individuals committed to the literary arts.

William Phuan
William PhuanExecutive Director

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William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Celine Chow
Celine ChowHead, Programmes

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Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Vasantha Devi
Vasantha DeviAdmin and Finance Senior Manager

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Vasantha is SBC's longest-serving employee and a motherly figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Caroline Wan
Caroline WanSenior Programmes Manager

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Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Fransiska Widya Chandra
Fransiska Widya ChandraProgrammes Manager

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An eager reader, Fransiska is stoked to be on the other side of things to experience how this industry works. She feels most in her element cosy in a corner of a quiet coffee joint reading her book of choice.
Sharon Lim
Sharon LimProgrammes Manager

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Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Ng Wei Lin
Ng Wei LinMarketing Manager

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Wei Lin is passionate about the power of moments and intersections in the arts. She loves creating spaces and experiences that build community. She also tinkers with jazz piano for her spoilt cats.
Tay Imaanhairill Demetrius
Tay Imaanhairill DemetriusMarketing Assistant

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Demetrius, a final-year Arts Business Management student at Ngee Ann Polytechnic, is passionate about the arts. He is committed to creating and managing enriching experiences in the arts scene.
Liew Wei Ling
Liew Wei Ling Programmes Assistant

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Wei Ling is excited to contribute to the promotion of the literary arts and provide support to the myriad talents in the industry. She has a soft spot for children's illustrated books and would love to live in the gentle worlds built within them.
Joelle Chia
Joelle ChiaProgrammes Assistant

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Captivated by all things atmospheric and whimsical, Joelle's bookshelf has been steadily growing ever since the impactful encounter with Mary Shelley's Frankenstein. Her favourite book genres include magical realism and gothic romance.